
Are you ready for a new iPhone? Two years ago, I predicted that Apple would announce the 2026 iPhone on Wednesday, September 9, 2026. My prediction was based on Apple’s pattern for selecting the date for iPhone announcements since 2013. This week, Andrew Orr of AppleInsider reported that, based on an internal memo seen by Bloomberg, Apple is giving its U.S. retail employees the opportunity to enter a lottery to come to Cupertino, California, to assist with the next iPhone announcement event, and Bloomberg believes that this event will take place on September 9th. I’ve had my calendar marked on September 9, 2026, for a while now, and you may want to do the same. If you want to plan even further ahead, I’d earmark Wednesday, September 8, 2027, and Tuesday, September 12, 2028. And now, the news of note from the past week:
- If you purchase a new iPhone after the announcement on September 9th, you may want to trade in your current model to reduce the overall price. William Gallagher of AppleInsider noticed that Apple has just increased what it is willing to pay you if you trade in a device. For example, Apple is now offering you an additional $70 (up to $630) if you trade in an iPhone 16 Pro.
- Marcus Mendes of 9to5Mac reports that, according to Counterpoint Research, an all-time high of 29% of the smartphone market is comprised of smartphones that cost $600 or more. And of that premium smartphone market, Counterpoint Research believes that 65% of it is the iPhone.
- Long before the iPhone, Apple sold the Newton. William Gallagher of AppleInsider wrote this week about the Newton’s history. It’s a good read.
- Juli Clover of MacRumors reports that SpaceX is planning to create its own cellular service to compete with Verizon, AT&T, and T-Mobile. Instead of cell towers, the company will use base stations paired with Starlink dishes. Interesting.
- I was surprised to see this article from John Gruber of Daring Fireball, based on a report from James Hibberd of The Hollywood Reporter, that BMW is showing an ad for the new Spider-Man movie on car dashboards. That is the last thing I would want to see, and it is an example of why I trust Apple’s CarPlay more than I trust car manufacturers. That said, it was just a week ago that I was talking about how Apple has been slowly increasing ads on its platform (such as the upcoming ads coming to Apple’s Maps app), so maybe Apple would consider doing this, too. Although I hope not.
- What if you want to use CarPlay but you are on water instead of land? Juli Clover of MacRumors reports that MasterCraft Boat Holdings is adding CarPlay to its upcoming Crest and Balise Pontoons.
- What if you are listening to a podcast in CarPlay and you want to jump ahead or back? Ryan Christoffel of 9to5Mac reports that, in iOS 27, you will be able to drag the playhead forward or backward to scrub through the podcast—a feature long supported on other platforms.
- A study reported in AJO International (a companion title to The American Journal of Ophthalmology) found that when surgeons wore an Apple Vision Pro while performing eye surgery, they were able to perform the surgeries 19% faster. Additionally, the surgeons preferred performing surgery with these devices because they made surgery more comfortable, as they could maintain a more neutral head and neck posture. If I were having an eye operation, I would definitely want my surgeon to be more comfortable and for the surgery to take less time.
- If you use a Fitbit, you can now sync the data to Apple Health. Juli Clover of MacRumors reports that the latest update to the Google Health app for iOS—the app that syncs with the Fitbit—can now sync to Apple Health.
- The first episode of the new season of Ted Lasso is now available on Apple TV. I haven’t watched it yet—my wife and I are saving it for tonight—but Jason Snell of Six Colors has seen the first half of Season 4 and says that “each episode made me laugh out loud, a lot.” It looks like new episodes are released every Wednesday.
- In other Ted Lasso news, there was a look-alike contest in New York last night. Here are some videos from the event on Instagram.
- In other Ted Lasso news, although I haven’t watched Season 4 yet, I did do an Apple Fitness+ workout this week in which all of the instructors were dressed up like members of the team in Ted Lasso, and many of the songs were related to the show. It was fun.
- And finally, I loved the Apple TV show Margo’s Got Money Troubles, and this video showcases the incredible actors in that show. I don’t recommend this video if you haven’t watched the show yet because it contains spoilers. But if you have watched the show, this video is fun, and it reminds me how much I enjoyed the series:







