It is now official. Apple announced this week what some of us have suspected for a long time: on September 9, 2025, at 10am Pacific / 1pm Eastern, Apple will have a big event. And we all know what an Apple event in September means: the introduction of this year’s version of the iPhone. The graphic that Apple is using for the event is interesting, and you can see it right now at the top of the Apple website. It is a glowing, fluid, Apple logo. If you move your cursor over the logo (or, on a touch device like an iPhone or iPad, if you touch the logo), you can move the heat map effect around on the Apple logo. I suppose this animation is a sort of a nod to the new Liquid Glass interface that is coming in iOS 26. There are lots of rumors on what Apple might announce—an iPhone with a camera bump that stretches across the entire top of the back of the iPhone, a version of the iPhone that is very thin and that might be called the iPhone Air, a case from Apple made from a new fabric, lanyards that work with that new case, and more—and we will all know for sure in 11 days. And now, the news of note from the past week:
- In an article for Six Colors, Joe Rosensteel discusses a new iPhone app from Adobe called Project Indigo. Adobe calls it an experimental camera app, and as Rosensteel shows, it sometimes can produce a picture with color that is more true-to-life.
- The free Invites app for the iPhone from Apple gained a new feature this week. As noted by Zac Hall of 9to5Mac, create an event in the app, and then you can put a countdown widget on your home screen so that you can count down the number of days until an important event. It’s a great way to know how many shopping days you have before Christmas or how many days you have before your current iPhone starts to seem like yesterday’s news, starting on September 9.
- As Tim Cook begins his 15th year as Apple’s CEO, Jason Snell of Six Colors reflects on his impressive run so far.
- Andrew O’Hara of AppleInsider reviews the latest generation of the Level Lock Pro, a smart lock for a door that works with Apple Home and the Home Key feature. This product looks to be feature-rich while not looking at all like a smart lock.
- Jonathan Reed of MacStories reviews the Aqara G410 Video Doorbell. He concludes that it is a solid product at a reasonable price. (It is $129.99 on Amazon.)
- Brittaney Kiefer of Adweek reports on the very long relationship between Apple and TBWA\Media Arts Lab, the agency that produces much of Apple’s marketing.
- I’m a fan of the new AppleCare One program, which allows you to protect three or more of your devices under one plan. It is cheaper than what I used before and offers more protection. But John Siracusa notes in a post on Mastodon that the service doesn’t work on a Mac if you have multiple user accounts enabled. For now, only use the service with products on which there is only a single Apple account enabled. Jason Snell notes that this seems to be “another reminder that Apple launches all sorts of products without anything but a surface consideration of the Mac.”
- Matt Burgess of Wired reports that smartphone searches by U.S. Customs and Border Protection when people enter the United States are now at a record high. These searches do not require a warrant, and anyone can be subject to smartphone search, regardless of whether they are a U.S. citizen. This practice is particularly problematic for attorneys who have confidential and privileged information on an iPhone, as I have discussed in the past.
- At the end of 2024, I decided to move this website from TypePad to the WordPress platform. After 16 years and 2,608 posts, it was a long and difficult transition, and I needed to hire an expert to help me with a lot of the technical details. After a few months, the transition was finally complete. This week, TypePad announced on its blog that the service is shutting down completely on September 30, 2025, as reported by Andrew Cunningham of Ars Technica. As a result, all existing TypePad websites have to move or they will be gone forever. I feel bad for all of the people who now have to accomplish in just a few weeks what took me a few months.
- Apple is trying something new with one of its Apple TV+ shows. As reported by Max Goldbart of Deadline, Apple has sold rights to the first three seasons of the show Trying to the BBC. This is the longest-running comedy on Apple TV+ (with four seasons already and a fifth season in the works), and it is a fantastic show that my wife and I have enjoyed. I suppose that Apple hopes that if people watch the first few seasons for free on BBC, they will subscribe to Apple TV+ to see the rest of the series.
- Nancy Tartaglione of Deadline reports that Apple’s F1 movie (my review) is not just Apple’s most successful movie ever, it is also the top-grossing movie for Brad Pitt, with over $600 million in revenue.
- And finally, Apple released the trailer this week for a new eight-part limited series called The Savant. It features Jessica Chastain as an undercover agent who tries to stop domestic terrorism attacks, and it looks like it could be good. The first episode comes out on September 26, 2025. Here is the trailer: