Thanksgiving is over, so now we can start to look forward to Christmas and other holidays. For many years now, Apple has created a special video for the holidays. Sometimes they are animated, like the great Share Your Gifts video from last year and the funny Get a Mac videos from 2007 and 2008. Sometimes they are a little bizarre, like the Frankie’s Holiday video from 2016. The oldest one I know of is this one from 1982 featuring Dick Cavett.
My favorite ones are the ones that tug at the heart strings. And until this week, I would have said that my all-time favorite Apple holiday video was Misunderstood, an iPhone-themed video from 2013. It won the 2014 Emmy Award for Outstanding Commercial:
But this week, Apple released what I think may be its best holiday video ever. If you haven’t seen it yet, I recommend that you grab a tissue before you hit play for this year’s video called The Surprise:
The song in this year’s video is Married Life from the Pixar movie Up, written by Michael Giacchino. Near the beginning of that movie, there is a stretch of almost five minutes where that song plays and there is no dialogue, and it is one of my favorite segments of any movie.