Last night, the CBS show 60 Minutes aired a report on Apple put together by Charlie Rose and his team. It's now available online along with a full transcript, and I recommend that you watch the video.
The story covered many of the hot topics about Apple — the strive for excellence in its products, the legacy of Steve Jobs, the Apple Store, profits kept overseas, manufacturing of items in China, the new Apple campus, what Apple looks for when hiring employees, etc. — but what was most remarkable about the story was that the 60 Minutes team got incredible access. It looks like Rose talked to not only Apple CEO Tim Cook but also virtually all of the top level VPs at Apple. And the 6o Minutes cameramen were allowed to film lots of areas at Apple that I have never seen before.
Rose was even given access to the design lab of Jony Ive, which is very rarely seen by anyone, even folks that work at Apple. Of course, everything confidential was hidden away or covered up, but it was still interesting to see the place where so many Apple designs have been created. Ive even showed some of his initial sketches that led to the Apple Watch.
I'm not exactly sure why Ive drew what I think is a dog at the bottom of that left page. Was it just a doodle? A hint of some Apple canine product in consideration? We may never know.
Nothing said by Tim Cook and the others was very different from what we have heard before. Nevertheless, I still found it to be an interesting segment.
