I can't even begin to count the number of items that I have seen with law firm logos on them over the years: mugs, pens, T-shirts, hats, legal pads, beer koozies, and down here in New Orleans even Mardi Gras beads. The idea, of course, is to give clients and potential clients something that they will use again in the future, and hopefully when they do so they will see the firm logo and think about sending the law firm some business. Has any law firm ever landed a new client or retained an existing client because of a beer koozie with a logo? I'll let the legal marketing gurus answer that one. All I will say is that if you are going to give something to a current or potential client, hopefully it is something that they will enjoy using.
Companies have sent me all kinds of cleaning cloths for the iPhone and iPad over the years, and by far my favorite is the MOBiLE CLOTH, which I originally reviewed a year ago, and then I reviewed again a few months later when the company released a miniature version of the same product. There is something about the microfiber weave of this product that does an amazing job of cleaning off even the toughest fingerprints, smudges, etc. from the iPhone and iPad. And by the way, it also does a great job cleaning eyeglasses, computer screens, camera lenses, and similar surfaces. I keep one at the office, one in my briefcase, one at home, etc., and when I bought my wife an iPad last year, the first accessory that I purchased for her was her own MOBiLE CLOTH.
MOBiLE CLOTH now has a promotional and custom division to print custom logos on these cloths. When John Hartigan, the founder of MOBiLE CLOTH, first told me about this I was intrigued. A large number of my clients (and potential clients) have an iPhone or an iPad, so why not give them something that works really well and that they can use every day with the device that they love? So my firm ordered a shipment, and they just came in last week. They look and work great.
Each cloth comes in its own resealable bag, and this makes it perfect for handing out. A card on one side of the package explains what the product is, and on the other side of the package you can see your custom logo.
As you can see, my law firm purchased both the Classic size (9" x 9 ") and the MC Nano (4" x 4"). I usually prefer to use the larger Classic size, but the smaller MC Nano size is convenient for storing in a briefcase or purse and when you are traveling.
While the cloths pictured above are brand new, John Hartigan first told me about custom logos last year, and he sent me a free sample version of a MOBiLE CLOTH Classic that I have been using (extensively) since last October. After four months of heavy use, it doesn't look as crisp and clean as a brand new one, and the logo has started to fade a little bit, but it has held up rather well. Here is what it looks like now:
Regular MOBiLE CLOTHS cost only a few dollars a piece when you buy them in small quantities and they get cheaper as you buy more of them: 2 for $6.99, 5 for $11.99, 7 for $15.99, etc. Likewise, there are several different options available for the custom logo versions, but as an example, you can get a logo on 100 Classics plus 100 MC Nanos (200 total) for $359.00.
If you are looking for something to keep your iPhone or iPad clean, I strongly recommend that you get some MOBiLE CLOTH Classics or MC Nanos for yourself. If you are looking for an interesting branding option for your law firm or for an event, MOBiLE CLOTHs with a custom logo are a great idea because your clients are likely to use them frequently with their iPhones and iPads and enjoy doing so. Plus, in some small way, a MOBiLE CLOTH with your logo on it helps to associate your brand with the iPhone and iPad that so many people love. Hopefully, this helps you to look better in the clients' eyes and results in successful client development.
On the other hand, if anyone out there is a potential client of my law firm and the decision on whether to hire my firm is going to turn upon whether you can get a koozie to keep your beer cold, just let me know; we've got those too.
Click here for more information on custom MOBiLE CLOTHs.
Click here for more information on ordering MOBiLE CLOTHs for yourself.
