Back in early 2009, I noted
that when an app developer tried to be cute in the descriptions of the
update to his app by adding to the legitimate descriptions of what is
new in the update the note "Extra Dragons," Apple rejected the app
update until the developer removed that joke. A few months later, I noted that Google updated its Google Mobile App and Apple approved an update description that included the jokes "Longer version number"
and "Ninja." Either the jokes slipped by Apple, or Apple is more lenient towards Ninjas than Dragons.
Last month, Bump Technologies LLC updated its free Bump app to version 2.0, and I chucked when I saw in the description the item "Extra Magic":
The Bump app has since been updated again and the joke about magic is no longer there. Nevertheless, it was fun to see Apple letting developers show a little sense of humor. Either that, or Apple just considers "magic" to be on the approved list of what a developer can say, along with "ninjas" and unlike "dragons." After all, Apple likes to talk about its own products being magical, and is now even selling two products with "magic" in the name: the Magic Mouse and the Magic Trackpad. (If you are thinking about buying the Magic Trackpad, New Orleans attorney Ernie Svenson wrote a favorable review.)
For the record, there is no discrimination here on iPhone J.D., and I afford full rights to magicians, ninjas and dragons.
