Twenty-eight years ago today, at the Tokyo MacWorld conference on February 17, 1994, Apple introduced the QuickTake 100, a digital camera. It went on sale for $749 on June 20, 1994. There was no autofocus. There was no zoom. There was no way to delete a specific photo. It could only store eight pictures at 640x480 resolution—or, if you opted for 320x240 resolution, 32 photos. After taking pictures, you had to connect it to a Mac to download your pictures and see how they came out (because there was no way to view the photos on the QuickTake). It all sounds horrible today. At the time, it was groundbreaking because it was essentially the first consumer digital camera. (There were a few earlier digital cameras from other companies, but they were far more expensive and sometimes limited to black and white.) Going straight from a camera to a computer, without having to develop film and then scan it, was amazing at the time. In 2010, when Time magazine selected the 100 greatest and most influential gadgets since 1923, the QuickTake 100 made the list.
(Picture from Hannes Grobe on Wikimedia Commons)
Apple eventually updated the camera to the QuickTake 150 and the QuickTake 200. However, shortly after Steve Jobs returned to Apple in 1997, the Quick Take line was discontinued, as were many other Apple products, so that the company could focus on its computers. It was ten years before Apple introduced its next consumer product that could take pictures: the iPhone. Since then, as the camera has improved with each model of the iPhone, taking pictures with the iPhone has become so good that most folks do not even bother purchasing a digital camera anymore. Indeed, although I have Nikson DSLR camera that uses nice lenses to take great pictures, I typically just use my iPhone because the pictures and videos come out great and it is a bit of a pain to carry around the larger Nikon camera. Plus, as photographer Chase Jarvis said, the best camera is the one that's with you, and that is typically the iPhone.
In 2019, Apple introduced the iPhone 11 and came up with a new use for the name "QuickTake." Now, it refers to a feature of the iPhone's camera app. If you are in the Photo mode but you want to start taking a video very quickly, just hold down the volume up or down button and the iPhone will immediately begin taking a video for as long as you hold down the button. When I discussed the iPhone 11 in 2019, I mentioned that I had previously used a QuickTake 100. My law firm purchased one to get a sense of what lawyers might do with digital photography, and I took it home for a weekend to try it out. Here is a picture that my wife took of me using the QuickTake 100 on April 2, 1995:
The quality of that picture is bad by today's standards, but that was cutting edge digital photography back in 1994-1995.
The iPhone's ability to take video is so good that I no longer see a need to use any other device for home videos, even though I previously owned dedicated video cameras. As the iPhone's ability to take photos improves, we may not be far from a day when I will no longer see a need to use my Nikon DSLR. I always marvel at how the engineers at Apple can come up with new ways every year to get more out of a tiny iPhone camera.
And it all started 28 years ago today.