Apple has a tradition of running some pretty great Christmas commercials, and the one that they are running this year is, in my opinion, one of the all-time best, in large part because of the twist at the end. The commercial is called Misunderstood. If you haven't seen it yet, I'm embedding the video below (or click here) so that you can watch it before I ruin the ending for you.
This 90-second spot, which was reportedly filmed in Edmonton, Canada, does a great job of showing off what even a misunderstood teenager can do with Apple technology. Indeed, Apple even posted the video that the teenager would have created, titled "A Harris family holiday." That video was shot using an iPhone 5s and takes advanage of some 5s-only technology such as slow motion video.
Want to see some other great Apple videos from the ghosts of Christmas past? Here are the ones from the last few years that feature the iPhone and iPad:
- Christmas 2012, I'll be home for Christmas, featuring the iPad, iPad mini and FaceTime.
- Christmas 2011, Santa, featuring the iPhone and Siri.
- Christmas 2010, Under the Covers, featuring the iPhone and FaceTime.
- Christmas 2009, 12 Days of Christmas, featuring the iPhone and some useful apps.
I think that my all-time favorite Apple Christmas ads were from 2007 and 2008, part of the Get a Mac campaign featuring John Hodgman and Justin Long. They were an homage to the great Rankin/Bass Christmas shows that I used to love when I was a child and that my own kids still love to watch today. Here is the first one (or click here):
The two follow-up commercials in 2008 were also cute. Here they are (or click here):
I hope that you and your family enjoy this most wonderful time of the year.